It is the end of an era as the media behemoth confirms that they will be revamping their favourite series as they move forward.
EA Sports has announced that it will rebrand its FIFA video game series as EA Sports FC, bringing an end to a three-decade collaboration with FIFA.
The media developer, who has been in charge of the popular series of football games since 1993’s FIFA International Soccer, announced the modifications would take effect with the publication of their next edition, FIFA 23, later this year.
Under EA’s leadership, the game series has evolved as the dominant football genre experience, but the business claims it is time for a new chapter.
It has been rumoured for a while but in a statement on the official EA Sports website, Cam Weber, EVP, Group GM EA SPORTS & Racing, announced the monumental change for next year.
The likes of the Premier League, UEFA and Nike will still be linked to EA Sports’ football game, with FIFA 23 the final release under its current iteration.
Cam Weber’s words
“This new independent platform will bring fresh opportunity – to innovate, create and evolve. This is much more than just a change of symbol – as EA SPORTS, we’re committed to ensuring EA SPORTS FC is a symbol of change,” Weber said in an official statement.
“We’re dedicated to meaningfully reinvesting in the sport, and we’re excited to work with a large and increasing number of partners to expand to new authentic experiences that bring joy, inclusivity and immersion to a global community of fans. I look forward to sharing more detail on these plans in the coming months.
“EA SPORTS FC will allow us to realize this future and much more…but not before we deliver our most expansive game ever with our current naming rights partner, FIFA, for one more year. We are committed to ensuring the next FIFA is our best ever, with more features, game modes, World Cup content, clubs, leagues, competitions, and players than any FIFA title before.
The edition will almost certainly be the last for the franchise, which ranks among Mario, Pokemon, Grand Theft Auto, Call of Duty, and Sonic as the most popular and lasting video game icons.
More information will most certainly be released in the coming months, but EA Sports has already stated (as mentioned by Weber) that their final FIFA game would be the most expansive version of the franchise to date!
